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Is metadata useful for ad targeting? If the claim is that they use the content of messages that's be one thing, but what kind of ad value is really pulled out
by _heimdall 3y ago
Is metadata useful for ad targeting?
If the claim is that they use the content of messages that's be one thing, but what kind of ad value is really pulled out of timestamps and phone numbers of who you messaged?
That said, collection of metadata can still be a problem, I just don't see the ad value.
- dingnuts 3y agoYes it is useful. Knowing who you contacted and when tells advertisers demographic information and probably more that I can't think of
- _heimdall 3y agoWhat demographics can be gleamed from who and I contact and when? This is one of those times where I feel like I'm annoyingly peppering someone with questions, hopefully it doesn't come across that away. I really am curious what ad-related use case I may have missed with regards to metadata.