We don't actually care. We're interested in how the product is doing so we know how little we can get away with ordering (to the warehouse). I think the rewards

We don't actually care. We're interested in how the product is doing so we know how little we can get away with ordering (to the warehouse). I think the rewards are for sharing with other brands or stores that are owned by the same parent. I doubt they would sell to a competitor. That would directly reduce their own sales. Selling to another industry doesn't make sense either. No one wants more liability for retaining irrelevant data.