This: "Whatever happened to Xerox’s $1.05 million dollar investment in Apple in 1979? Had Xerox held onto this stake of the company, approximately 5-8% of the t

This: "Whatever happened to Xerox’s $1.05 million dollar investment in Apple in 1979? Had Xerox held onto this stake of the company, approximately 5-8% of the total outstanding equity in Apple at that time, their investment could be worth tens of billions of dollars today. Famously however, Xerox did not even retain their stake until Apple’s 1980 IPO. Instead, they almost immediately turned around and sold their shares for approximately $1.2 million, netting a return on their investment of around $200,000. Apple and their competitors, inspired by PARC’s inventions, would go on to generate trillions of dollars of revenue over the coming decades selling desktop personal computers with bitmapped displays and mouse-driven GUIs just like the Xerox Alto." What a facepalm! >_<