The URL starting with "play" (with "Edgar" being the next word, and the title that greets you) gives people the impression that it's going to be them playing a

The URL starting with "play" (with "Edgar" being the next word, and the title that greets you) gives people the impression that it's going to be them playing a game called Edgar. Yes, technically, "play" could refer to the text animation running, but it's very easy to see how people might have expected a game where you try to convince an AI that the swarm can be made successfully.