3 ms·
The functionality of Pinterest is gender-neutral. What makes it "delicious for women", other than that more women (in the US) use it right now? According to Wi
by runako 14y ago
The functionality of Pinterest is gender-neutral. What makes it "delicious for women", other than that more women (in the US) use it right now?
According to Wikipedia, more men than women use Pinterest in the UK (https://en.wikipedia.org/wiki/Pintrest#Demographics https://en.wikipedia.org/wiki/Pintrest#Demographics).
- Alex3917 14y agoIIRC in the US women drive about 80% of purchases, meaning each female user is worth several times what each male user is worth. In terms of communicating the value of the business to investors, the fact that the userbase is mostly female is arguably the most important aspect of the site.
- rudiger 14y agoI've heard this figure cited before. Do you have a source? Also, is it true for online purchases, or just consumer spending in general?
- Alex3917 14y agoI don't have a good cite, I believe it's supposedly all purchases though. Not sure how accurate it is, but my understanding is that sites with a lot of women do have vastly better clickthrough rates and conversion on their ads so it's not entirely apocryphal.