Sure, but the regulator in this case is making an argument that it's creating an unfair pressure to make you purchase a thing, and that the timer is consistentl

Sure, but the regulator in this case is making an argument that it's creating an unfair pressure to make you purchase a thing, and that the timer is consistently shorter than it needs to be. It's the same thing as going on a website and it says "order within next 30 minutes for a 50% discount" and then you come back an hour later and it still says the same thing - it creates an incentive on you to purchase by creating an illusion of urgency. It's the illusion part that the regulators have a problem with.