Make it an opt-in service. Offer a quarter point rate bump on customers’ savings accounts, and maintain it only if they pass your phishing attempts. Good for t

Make it an opt-in service. Offer a quarter point rate bump on customers’ savings accounts, and maintain it only if they pass your phishing attempts. Good for the company because it increases the savviness of their customers, good for customers because they become more savvy (and make a few extra bucks)