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Peter Arnell was the incompetent man who not only concocted the Pepsi logo, he also almost destroyed Tropicana. https://www.cbsnews.com/news/arnells-explanation

• kossTKR 3y ago
  Not to pedestalize tech workers, but in my view we are still closer to say a carpenter, we accomplish things, make things, and the great ones also have an ethos, an aesthetic etc. as a bonus. Just like a great carpenter can also built a beautiful home. The problem is the huge amount of people educated or nepo babied into positions with no actual foundation of "work", only fluffy business PDF's, design docs, leadership philosophy and endless workshop with no connection to the actual product, the actual user or the market, instead they float around in high society and write talk in endless streams of consciousness and do performance arts and rituals essentially.