For me there is a wide spectrum between good and evil. Where a particular company falls onto this spectrum is based on how much I feel it has contributed to pus

For me there is a wide spectrum between good and evil. Where a particular company falls onto this spectrum is based on how much I feel it has contributed to pushing humanity forward. This is definitely subjective stuff. Among the major players, I also put Google, Amazon, Apple and Twitter on the good side. There are concerns on many fronts with each of them, but up until now their net contributions have pushed humanity forward. Facebook too has pushed things, enabling a new level of connectivity across the planet. The costs we have paid for this outweigh the benefits. I do not believe the net contributions of Facebook have made the world a better place for humans - thus, they fall on the evil side of the spectrum. Similarly, Microsoft did help bring forth the era of a computer in every home among other things, but their methods also held back progress enough to place them on the evil side of the spectrum. And then there are companies like Zynga - no need to even guess which side they fall on. I cannot in good conscience support a company that harms our future, and in fact feel an obligation to fight them.