I think we have the opposite problem: too much innovation in UI elements that don’t need it or sacrificing usability for aesthetics. I get the desire for unique

I think we have the opposite problem: too much innovation in UI elements that don’t need it or sacrificing usability for aesthetics. I get the desire for uniqueness, but common UI elements have a huge positive impact on usability. Consequently, I wish more sites used Bootstrap. As an end user I don’t care a whole lot about a brand’s identity or style. I don’t want to have to guess and check to figure out what’s a tab or a menu or how to access settings. The number of custom layouts I’ve had to memorize is staggering and often gets invalidated when someone gets promoted and decides the site or app needs a new design. Desktop window frameworks may have been bland, but they were based on actual usability studies and I think we gave that up too readily.