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Someone has got to break this down for me. Why is corporate font creation so in vogue? What's the business logic in this?
by clircle 3y ago
Someone has got to break this down for me. Why is corporate font creation so in vogue? What's the business logic in this?
- CharlesW 3y agoFor a relatively low cost (<$100K), Intel gets brand promotion and visibility, a viral marketing vehicle, a way to boost credibility with the audience (developers in this case), the potential to increase the perception of open source support, the opportunity to create community goodwill, etc.
- deleted 3y ago[deleted]