You don't "carrot and stick" the construction industry to make buildings that are safe and accessible, the airplane industry to build and maintain safe planes,

You don't "carrot and stick" the construction industry to make buildings that are safe and accessible, the airplane industry to build and maintain safe planes, the auto industry to have have safe cars, and so on. Laws and regulations dictate certain levels of quality, and people follow them or go to prison. This has been incredibly effective and is the simple solution to this problem. It would be preferable for everyone to win, but it doesn't have to be more profitable - the dangerous behavior simply has to cease. Bluntly, you don't carrot and stick criminals not to commit crimes. You make the behavior illegal and you punish criminals.