Sure. Would you also remark on their hair color? Shoe size? First letter of their name? Because those are likely about as relevant to their choice of advertisin

Sure. Would you also remark on their hair color? Shoe size? First letter of their name? Because those are likely about as relevant to their choice of advertising medium. It might be true, but there's no relevance. And the point isn't if Wix is hard or not. It's that they answered the question "where do we need to advertise" for themselves, and just because you don't like it doesn't mean it's wrong.