It's a good question. A lot of it centers around creating good corporate governance and a reason for either me (or someone else) to stay interested (careful inc

It's a good question. A lot of it centers around creating good corporate governance and a reason for either me (or someone else) to stay interested (careful incentive design). This is obviously antithetical to the typical scale-up strategy of a tech company, and the financials are very similar to an insurance company. It's also why there is no free plan in the pricing. In terms of convincing, for the technically-minded, I have a public disaster recovery plan, a public business continuity plan, and "escape hatches" for "common" events -- war, subpoenas, changes in law, a post-RSA future, etc. The goal is to cover as many events as possible, including the very improbable (like AWS losing a whole AZ!). The backing clouds are Microsoft Files and AWS S3, both with excellent track records and absurdly good durability. There is some special caching in front to minimize cost. For the less technically-minded, there are no good alternatives. Self-hosted data is difficult to geographically distribute (and if you do it's difficult to update true cold storage). Cloud services have a very high lifetime cost, and unclear rules around data distribution to next of kin. Other methods, like burying some vacuum sealed MDISCs in a freezer, are not realistic. I am of the opinion that while it is impossible to predict the future, it is possible to plan for it.