Good point. They are going to lean into their advantages in any situation. But given their lead, customer base, tech and capital, they can monetize and leverag

Good point. They are going to lean into their advantages in any situation. But given their lead, customer base, tech and capital, they can monetize and leverage surveillance information better than anyone in their space. More information creates more advantages for them than anyone else. Any Facebook killer isn't going to out ad monetize them. The opposite. It is going to be something that provides a better but different experience - and likely to be incompatible with Facebooks surveillance-ad business model. A reverse moat Facebook won't/can't cross.