You're absolutely right in that the like is a metric which translates to views. However, for a small business such as a restaurant, they really should have bee

You're absolutely right in that the like is a metric which translates to views. However, for a small business such as a restaurant, they really should have been focusing on conversions. This also applies to any startup. So what if 10 million people visit your landing page? How many of those convert? Out of those who sign up for a free account, how many convert to a paid account? One thing I definitely would have done differently is to add a hook with the like in the form of traditional marketing (a coupon or discount). Small businesses have used discounts for ages because it works. I'm actually very interested in how the advertisement and marketing landscape will change over the next 5-10 years.