Advertising is a significant participant in modern Western culture, it (mostly) works, and the majority of people are susceptible to it with both good and bad o

Advertising is a significant participant in modern Western culture, it (mostly) works, and the majority of people are susceptible to it with both good and bad outcomes. (I don't think this is a controversial statement, but I frequently see HNers making "well, I never look at ads" arguments to universally invalidate the effectiveness of advertising).