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Facebook lobbied against ATT because it was a massive pain in the ass. Plus, they might not have known if the ML based targeting worked out. At this point, they
by xxpor 3y ago
Facebook lobbied against ATT because it was a massive pain in the ass. Plus, they might not have known if the ML based targeting worked out. At this point, they've spent the capital to work around it, and it's a new moat. I doubt they'd want it to be reverted.
- Nevermark 3y agoGood point. They are going to lean into their advantages in any situation. But given their lead, customer base, tech and capital, they can monetize and leverage surveillance information better than anyone in their space. More information creates more advantages for them than anyone else. Any Facebook killer isn't going to out ad monetize them. The opposite. It is going to be something that provides a better but different experience - and likely to be incompatible with Facebooks surveillance-ad business model. A reverse moat Facebook won't/can't cross.