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What other choice do they have? They went into the local restaurant business. All they can do is build a limited customer list that will only net X amount of p
by rmATinnovafy 14y ago
What other choice do they have?
They went into the local restaurant business. All they can do is build a limited customer list that will only net X amount of profit.
Once it is possible, they can systemise the whole thing and duplicate efforts by opening another locale.
As limited as we may see it, this is how most big pizzerias came to be.
I have a local chain that has been going for about 35 years. Only have they begun expanding in the last 15. They now have about 10 locales, and their revenue is close to 3 million/year.
I do realise there is a bigger issue at hand, and that is that most businesses are started on a whim. Without any planning whatsoever. When these fail, their founders blame everything but themselves. Of course, this is human nature (as detailed by Dale Carnegie in his book).
- Gormo 14y agoThis seems to be the way most restaurants expand, probably precisely because their ability to open parallel revenue streams are limited. One local restaurant in my town used to sell ad space on its placemats, but that probably is a negative impact to customer perceptions of quality. Maybe a pizzeria could sell ads for other local businesses on its pizza boxes.
- rmATinnovafy 14y agoI already looked into that. The cost of printing the custom boxes, and servicing the advertising customers would make any profit disappear. Most businesses cannot sell advertising to make ends meet. Imagine if on every box of MS office sold there were advertisements. Edit: Most brick and mortar businesses do not have the luxury of "pivoting". The tech world is lucky on that way. Ever drive past an empty locale and think "Wasn't there a Pizzeria?" All businesses that follow will have to fight such phenomenon. Due to the internet not being anywhere we don't get to suffer that.