I don't see the point of this acquisition. The products don't compete, so it's not eliminating market competition. The products also don't 'synergize' (ugh) wel

I don't see the point of this acquisition. The products don't compete, so it's not eliminating market competition. The products also don't 'synergize' (ugh) well: they target different market demographics, have separate learning curves and different business models. Why?