Assuming that the two nights they currently open are on the weekend, perhaps opening for the remainder of the week wouldn't triple their business, but there's p

Assuming that the two nights they currently open are on the weekend, perhaps opening for the remainder of the week wouldn't triple their business, but there's probably relatively predictable demand for pizza on weeknights, and I'd assume they could do/have done the research to determine whether, given that demand, they'd make a positive ROI by opening seven days a week.