3 ms·

Too bad customers don't even know what they want half the time. I think you have to build a vision for them that they can buy into. Which only really works fo

• reubenswartz 14y ago
  True-- customers often don't know what they want. This can be frustrating when you are trying to sell them something, but think of a time you had to buy something when you didn't have expertise. I often think about the time my wife and I did some landscaping. The vendors had to deal with 2 stakeholders who didn't know what they wanted, and didn't have the exact same priorities or budgets. The vendor had to help step us through the decision making process, presenting us with options and trade offs. In many cases, customers aren't ready to implement the whole vision, but may just want to do a phase or 2. An even more extreme example is the doctor-- they have to deal with situations where there are big consequences for the patient, but the patient has little knowledge. The doctor has other lock-in benefits that most professionals lack, but the basic process is the same.