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"Additionally, consumer's bar for tapping an ad is MUCH higher (given the relative speeds of mobile browsing). As searching moves mobile, how does Google's reve
by JPKab 14y ago
"Additionally, consumer's bar for tapping an ad is MUCH higher (given the relative speeds of mobile browsing). As searching moves mobile, how does Google's revenue shake out?"
combined with
"If you look forward 5+ years, everyone is doing much of their internetting via their phone "
This makes no sense. Do you truly believe that in 5 years mobile phones browsing speeds won't be much more comparable to desktops? LTE phones already have faster connections than many people's broadband.
Thinking about Google's ad revenue in 5 years time, based on the idea that people's only encounters with internet connected devices will be their phones and PC's is a horribly myopic view of future tech trends. In 5 years time, there will be cars sold with Heads Up Displays featuring Google Navigation. Facebook will certainly be integrated in here too, but at the moment I don't see Facebook preparing themselves for this.