I used the word more tongue-in-cheek. Not that I don't agree with your point about ambiguous use of words, or euphemisms to minimize or normalize bad behavior.

I used the word more tongue-in-cheek. Not that I don't agree with your point about ambiguous use of words, or euphemisms to minimize or normalize bad behavior. Words like "telemetry" or "advertising", which nowadays mean "conduct surveillance on someone and keep a detailed dossier"