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Never heard about Canva. But checking them out they seem to focus on mobile apps and web apps to edit photos and videos. With a very specific focus on social me

by dudus 3y ago

Never heard about Canva. But checking them out they seem to focus on mobile apps and web apps to edit photos and videos. With a very specific focus on social media influencers. Don't be fooled by the cheeky templates and filters,they are going heavy on AI, with some interesting features such as inpainting and video background removal. I guess that's either a very lucrative business or they have a ton of VC money behind them. This acquisition gives them some good editors on desktop to use as a base to deploy some of this AI tech focusing on a more pro market.

enra 3y ago
It is fairly lucrative business, $2b last year from serving the lower end of creative tools market. They are also about to ipo so this acquisition probably gives the an additinal growth story to sell.
- Scrounger 3y ago
  > It is fairly lucrative business, $2b last year from serving the lower end of creative tools market. Started by some 30 yo Australian chick with no tech background too: https://www.youtube.com/watch?v=Ep21f3ncvBk https://www.youtube.com/watch?v=Ep21f3ncvBk
  - goralph 3y ago
    Your point?
  - TheAmazingRace 3y ago
    This is a rather backhanded take. From what I understand of Melanie, she is one of the few folks I've read about that had a rather unique rags to riches story, and is quite driven. I don't begrudge her level of success. To that end, despite her interesting story around her role in the business, Canva itself really appeals to the lowest common denominator, which probably explains why they have such gangbuster financials. It really isn't great for true creatives though, and I feel Canva is dragging the industry down, not pulling it up, in the name of profits.
fuzztester 3y ago
>Never heard about Canva. But checking them out they seem to focus on mobile apps and web apps to edit photos and videos. With a very specific focus on social media influencers. Some WhatsApp group users in India use Canva to create posters for events and then post them on various WhatsApp groups.
Torn 3y ago
Yes, very lucrative with huge free cash flow. 60% YoY growth last year too
themagician 3y ago
Canva powers the scam market. It's played a big part helping the scam market expand. Everything from "make money online" creative to flooding Etsy with poorly designed AI garbage to crypto scams. Canva and Stan are the peanut butter and jelly of scammery in 2024.
- theshackleford 3y ago
  Your description could equally be describing google, Facebook, twitter or even the internet itself.

by dudus 3y ago

enra 3y ago

It is fairly lucrative business, $2b last year from serving the lower end of creative tools market. They are also about to ipo so this acquisition probably gives the an additinal growth story to sell.

Scrounger 3y ago
> It is fairly lucrative business, $2b last year from serving the lower end of creative tools market. Started by some 30 yo Australian chick with no tech background too: https://www.youtube.com/watch?v=Ep21f3ncvBk https://www.youtube.com/watch?v=Ep21f3ncvBk
- goralph 3y ago
  Your point?
- TheAmazingRace 3y ago
  This is a rather backhanded take. From what I understand of Melanie, she is one of the few folks I've read about that had a rather unique rags to riches story, and is quite driven. I don't begrudge her level of success. To that end, despite her interesting story around her role in the business, Canva itself really appeals to the lowest common denominator, which probably explains why they have such gangbuster financials. It really isn't great for true creatives though, and I feel Canva is dragging the industry down, not pulling it up, in the name of profits.

fuzztester 3y ago

>Never heard about Canva. But checking them out they seem to focus on mobile apps and web apps to edit photos and videos. With a very specific focus on social media influencers. Some WhatsApp group users in India use Canva to create posters for events and then post them on various WhatsApp groups.

Torn 3y ago

Yes, very lucrative with huge free cash flow. 60% YoY growth last year too

themagician 3y ago

Canva powers the scam market. It's played a big part helping the scam market expand. Everything from "make money online" creative to flooding Etsy with poorly designed AI garbage to crypto scams. Canva and Stan are the peanut butter and jelly of scammery in 2024.

theshackleford 3y ago
Your description could equally be describing google, Facebook, twitter or even the internet itself.