Personally: If the product is excellent and already being used by people who are happy then you don’t really need to spend money on marketing, you need to keep

Personally: If the product is excellent and already being used by people who are happy then you don’t really need to spend money on marketing, you need to keep focused on making an excellent product. In fact, marketing can take resources away from excellence. If I ever see a FireFox marketing campaign on YouTube I will worry about them. The best “marketing” they can do in my opinion is something they already do: MDN.