Surprised this is not mentioned already, but it’s a decades-old Apple play to allow some 3rd party innovation, then take it’s core feature and “reimagine it” as

Surprised this is not mentioned already, but it’s a decades-old Apple play to allow some 3rd party innovation, then take it’s core feature and “reimagine it” as an 1st party feature. Further: when it’s been difficult to compete directly, Apple has tools that allow it to control the 3rd party directly: Developer agreements and white-listed internal APIs (and restricting what can be done with them) to name two. And, since they have seen the financial benefits of that control, they have spend years not only building more tools but also refining their legal position.