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>6. Their measurement method is very inaccurate. Asking people where they found out about you has been proven to be very very inaccurate. Instead, give them a c

>6. Their measurement method is very inaccurate. Asking people where they found out about you has been proven to be very very inaccurate. Instead, give them a coupon and track based on that. I've found more often than not people simply take advantage of the offer of the coupon, and rather than "new fans" of your franchise, you simply get one-timers. They're bargain shoppers, not potential repeat customers. This is the same problem that plagued many Groupon clients. So while it might offer you a hard and fast showing of how many people are willing to try your place with a coupon, it doesn't prove a) your ad has reach on its own merit, or b) that you're targeting the right group with your ad.

rmATinnovafy 15y ago
Groupon and the host of copies that exist do work. The problem is when businesses confuse the way you use such product. These products are great to gain exposure, and build a customer list. One could use groupon to get the ball rolling and then with other marketing tools work on that customer list. Yet people fall pray to the trap. They keep using such products. All while taking losses in order to "builf their brand". New businesses or dying/slow businesses should focus on expanding their customer list. But more on nurturing it. There lies the key. A business relationship is like any other. It needs TLC in order for it to grow.
ankeshk 15y ago
You need a coupon for tracking. You don't necessarily have to give hefty discounts that are attractive to the bargain hunters. Even offers like get a soda for free will work in helping you keep track of what is working. There really aren't that many online to offline tracking devices that work better than coupons. One other idea is to list a unique phone number on Facebook. So you can track which sales come because of Facebook and which come because of your other marketing activities.

rmATinnovafy 15y ago

Groupon and the host of copies that exist do work. The problem is when businesses confuse the way you use such product. These products are great to gain exposure, and build a customer list. One could use groupon to get the ball rolling and then with other marketing tools work on that customer list. Yet people fall pray to the trap. They keep using such products. All while taking losses in order to "builf their brand". New businesses or dying/slow businesses should focus on expanding their customer list. But more on nurturing it. There lies the key. A business relationship is like any other. It needs TLC in order for it to grow.

ankeshk 15y ago

You need a coupon for tracking. You don't necessarily have to give hefty discounts that are attractive to the bargain hunters. Even offers like get a soda for free will work in helping you keep track of what is working. There really aren't that many online to offline tracking devices that work better than coupons. One other idea is to list a unique phone number on Facebook. So you can track which sales come because of Facebook and which come because of your other marketing activities.