And why ever not? It's a perfectly good solution, no? What the GP alludes to is interesting though - mythologising of organisations, brands and names. Spend e

And why ever not? It's a perfectly good solution, no? What the GP alludes to is interesting though - mythologising of organisations, brands and names. Spend enough time with "famous" people, "big names", centres of power and prominence and you quickly see everyone is just ordinary dudes doing ordinary things with ordinary gear. But for some reason there's fuck loads of money and attention, and sometimes cloying paranoia and adulation floating around. Sure, right out on the periphery are a noble few who play with particle accelerators, spaceships and bunker supercomputers. But then, that's just a day job too. True genius/exceptionalism is rare and found in the unexpected places. The rest is conjured out of thin air by marketing and PR people, the press, and commentators. They are the ones who need the big legend.