You're completely correct. I'm focused on the consumer, because I feel Microsoft wins enterprise by default. Who is the competition? Open source? I've been lau

You're completely correct. I'm focused on the consumer, because I feel Microsoft wins enterprise by default. Who is the competition? Open source? I've been laughed out of Fortune 50 meetings for suggesting it. Small to Medium size software firms? They just don't integrate with Windows or Office as well. No one in the enterprise ever gets fired for choosing Microsoft. This is changing, but it will take years. The problem is that the enterprise is a limited field. Once you sell to the Fortune 1,000 there isn't anywhere to go, outside of creating new products to resell to this group. This is why Microsoft feels like they are meandering, they need new revenue streams. This is also why they don't work so well in consumer products. Running after market leaders in hopes to find a revenue stream pisses off consumers. Consumers are a different story. There are 7 billion individuals that don't have a procurement department. They buy smaller goods more often. There are entire industries that could be changed with one breakthrough product. Comparing Microsoft and Apple is natural. Microsoft begs this comparison with its technology competitors by entering their markets and taunting them. They just do such a horrible job they don't feel like competitors. MS Stores built as fancy luxury consumer hubs. Xbox 360, the billion+ dollar winner for MS last year, was born out of building hardware with software. The Nokia Lumia 700 is effectively the same mix of hardware and software (as Nokia was shadow taken over). The Zune was. Safari, Firefox, and Chrome lead the browser revolution, and all I see on TV now are IE commercials. Zune Marketplace. Windows Phone (the blackberry ripoff). Bing. Silverlight.