4 ms·
I agree with your last statement. I don't think people on Facebook are looking to buy anything and hence, why it hasn't really been successful. People on Facebo
by gawker 14y ago
I agree with your last statement. I don't think people on Facebook are looking to buy anything and hence, why it hasn't really been successful. People on Facebook go to have fun and interact with their friends - not buy stuff.
- mdda 14y agoBut if they're having fun with friends, and see display ads for Coke (or GM), then the brand gets associated with their lives. This points to Facebook as a marketing platform, whereas Google is a sales platform.
- gawker 14y agoTrue. But from a business perspective, how can Coke or GM quantify whatever they get back from that particular user though? At this point, I don't think they can unless they can tie in a whole bunch of other data which would probably raise privacy flags.