The binwalk is more than likely not aligned for the endianess that is used. This dump was made to just be an example that magic existed and there was data that

The binwalk is more than likely not aligned for the endianess that is used. This dump was made to just be an example that magic existed and there was data that came from the flash chip using this method. Not necessarily the binary enumeration of the dump. The magic binwalk found is more than likely junk. If one was looking to flip endianess on a dump, use the -swap and it will flip around strings.