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A platform where you just run ads and then see success simply doesn't exist. It is the quality of advertisement, the targetting, follow-up marketing, landing pa

by nikcub 14y ago

A platform where you just run ads and then see success simply doesn't exist. It is the quality of advertisement, the targetting, follow-up marketing, landing pages, and a lot of other elements that also impact success and ROI. The equiv of this story on Google would be that they ran ads, got a few hundred click-through to their website but nobody signed up. What would you pinpoint as the problem in that situation?

bad_user 14y ago
On Google most hits would be from people searching for "pizza delivery" or something similar. Clicks on Google's ads are driven by intent, while clicks on Facebook's ads are driven by impulse. Facebook ads can work, but I don't think they work well for local businesses, but rather for big brands that want to build an image, more akin to TV commercials.