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per apple they paid $60 billion to iOS developers. Given 70/30 split, that's $26 billion of revenue to Apple. For context in 2022 Adobe made $17.6 billion. So
by kjksf 3y ago
per apple they paid $60 billion to iOS developers. Given 70/30 split, that's $26 billion of revenue to Apple.
For context in 2022 Adobe made $17.6 billion.
So 30% cut of iOS store is 40% more than Adobe revenue.
And I'm guessing the bandwidth + review team overhead is many times lower than, you know, actually paying software developers, marketers, sales people etc. to write and promote software.
- SllX 3y agoFor what time period?
- raydev 3y agoLooks like the $60bil number is for 2021. https://www.bnnbloomberg.ca/app-store-developers-made-about-60-billion-in-2021-apple-says-1.1705546 https://www.bnnbloomberg.ca/app-store-developers-made-about-...
- SllX 3y agoGreat. AAPL Services revenue for that time period was $68.42B. Apple also launched the Small Business Developer program that year reducing their cut for qualified businesses down to 15% after the first year of an active subscription (it’s stupidly complicated for what it is), but at the high end, under their prior cut of 30%, Apple would have earned between $25B and $26B. If after the small developer program Apple only took home a 25% cut averaged out, then that’s about $20B. If they get 20%, then they get about $15B. Some of that extra cut that developers get comes back to Apple in App Store ad dollars though, so best estimate with available data: between a fifth and a fourth of Apple’s 2021 services revenue of $68.42B was their cut of the App Store + App Store ads which puts it ahout on par with their Google Search money for that year ($18B).