I'd love to see you perform some more tests (10, 20, 30) now that you have settled into your new website - for the good of the Internet! Mileage, I'm sure, wil

I'd love to see you perform some more tests (10, 20, 30) now that you have settled into your new website - for the good of the Internet! Mileage, I'm sure, will vary depending on the audience. Our company serves organisations of all sizes. I reckon a 14 day trial period would improve (at least the immediacy of) our conversions of small business customers, but it would simply cause difficulties and annoy our enterprise customers, often with a team of people involved at varying levels who are often spread over the world, resulting in a slow ramp-up to testing. Targeting different trial lengths at different stereotypes of lead would be an interesting project...