I am unsure about hubris, but I can totally see it as a "That does not align with our long-term strategy" and it getting rejected. Perhaps there was some "But

I am unsure about hubris, but I can totally see it as a "That does not align with our long-term strategy" and it getting rejected. Perhaps there was some "But we're apple! We are a luxury aspirational brand! We shouldn't have to lower ourselves to this" in the traditional reality-distortion-field of thinking they are somehow special or above the rules that everyone else has to deal with. I'll admit is kinda fund to imagine that, but hey :)