3 ms·
I didn't realize that the audience skewed so heavily male (65%/35%). Since women are the majority of gamers, it really seems like leaving money on the table not
by sp332 3y ago
I didn't realize that the audience skewed so heavily male (65%/35%). Since women are the majority of gamers, it really seems like leaving money on the table not to attract more women as viewers.
- geraldhh 3y ago> women are the majority of gamers you mean like all games? ime twitch is mostly pc-gaming and pc-platform is male-heavy
- TMWNN 3y ago>women are the majority of gamers Only if you include the likes of Angry Birds and other casual phone games, none of which is streamed on Twitch. Twitch is console and (as geraldhh said) PC gaming, which is mostly men.
- sp332 3y agoMobile gaming is nearly 50/50. https://www.blog.udonis.co/mobile-marketing/mobile-games/modern-mobile-gamer https://www.blog.udonis.co/mobile-marketing/mobile-games/mod... So is PC gaming. https://www.circana.com/intelligence/infographics/2023/what-to-watch-growth-in-gaming-among-women-and-girls/ https://www.circana.com/intelligence/infographics/2023/what-... Among consoles, only the PS5 has more than a 10-point spread.
- geraldhh 3y agoi guess we were both wrong
- episteme 3y agoI would be interested to see if the 'committed gamers' category from this model, which on mobile is 50/50 between genders holds for PC and console gaming. I would expect men to have higher average hours engaged in gaming and watching gaming than women for non-mobile games. Happy to be proven wrong though as this may well just be a bias.
- pseudo0 3y agoBreaking it down by time, men spend close to twice as much time on leisure computer use and gaming. Nowadays most people play a game once in a while, whether that's Farmville or Wordle, so time provides a much more useful measurement than simply "have you played a game". https://www.statista.com/statistics/502144/average-daily-time-playing-games-and-using-computer-us-by-gender/ https://www.statista.com/statistics/502144/average-daily-tim...