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It's really funny to me that because Twitch started as a game streamer, most of its ads are from big "clean" consumer brands. But usually there's (edited) 3x as

by cm2012 3y ago

It's really funny to me that because Twitch started as a game streamer, most of its ads are from big "clean" consumer brands. But usually there's (edited) 3x as many people streaming the softcore porn "Just Chatting" section as any individual game. The only reason Twitch still has these kind of big advertisers is because they havn't noticed what the platform actually is. I actually like Twitch as it is, I think it serves a good niche on the internet. Most of the female streamers seem to basically use their streams as inspiration to work out (like, if they get 50 new followers they do more sit-ups or w/e). It seems pretty harmless. It's just makes me laugh that the advertisers have no idea.

kevmo314 3y ago
Do they have no idea or do they have plausible deniability?
slingnow 3y ago
This take just seems disconnected from reality. The advertisers know at some level what's going on there, but until the general public changes its view of what Twitch is, they can advertise there with zero consequences. If and when some scandal emerges about the sexualization of the content of Twitch, they can all publicly do their pearl clutching performance and pull their ads. And the idea that "most female streamers seem to basically use their streams as inspiration to work out" is really cute.
- cm2012 3y ago
  I've worked with brand quality teams at big companies. I promise they would freak out if they knew, they care so much about dumb stuff like this.
zinodaur 3y ago
> usually there's 10x as many people streaming the softcore porn "Just Chatting" section as watching games. This isn't true - e.g. right now the Just Chatting category has 380k viewers, while e.g. Valorant by itself has 180k viewers, let alone the rest of the gaming categories. I wish they did a better job of partitioning twitch between the two though - twitch uses its recommendation engine to try and push Just Chatting streamers on people, with no way to opt out

by cm2012 3y ago

kevmo314 3y ago

Do they have no idea or do they have plausible deniability?

slingnow 3y ago

This take just seems disconnected from reality. The advertisers know at some level what's going on there, but until the general public changes its view of what Twitch is, they can advertise there with zero consequences. If and when some scandal emerges about the sexualization of the content of Twitch, they can all publicly do their pearl clutching performance and pull their ads. And the idea that "most female streamers seem to basically use their streams as inspiration to work out" is really cute.

cm2012 3y ago
I've worked with brand quality teams at big companies. I promise they would freak out if they knew, they care so much about dumb stuff like this.

zinodaur 3y ago

> usually there's 10x as many people streaming the softcore porn "Just Chatting" section as watching games. This isn't true - e.g. right now the Just Chatting category has 380k viewers, while e.g. Valorant by itself has 180k viewers, let alone the rest of the gaming categories. I wish they did a better job of partitioning twitch between the two though - twitch uses its recommendation engine to try and push Just Chatting streamers on people, with no way to opt out