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> ... shave a nickel off the ticket price and you’ll replace those people. While it's possible that's true, doing that is also gifting those customers to your
by justinclift 3y ago
> ... shave a nickel off the ticket price and you’ll replace those people.
While it's possible that's true, doing that is also gifting those customers to your competitors. So there's another dynamic there to consider as well. ;)
- JumpCrisscross 3y ago> that is also gifting those customers to your competitors To zero practical extent, particularly when you weight for frequent fliers. Most consumers pick the cheapest ticket. Those who don’t go first on loyalty. Frequent fliers who fly based on non-standard factors are well studied and highly in-numerous in any single aspect.