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> His response: the best engineers want to build sexy new things and they don't want to live in Detroit. The problem with this is that to make it in the car in
by cmrdporcupine 3y ago
> His response: the best engineers want to build sexy new things and they don't want to live in Detroit.
The problem with this is that to make it in the car industry in the long run it's not really about having the best core engineering in terms of product development, but actually having the best & most efficient manufacturing, and the best marketing and sales pipeline.
Not a critique of Tesla here, just that I don't think it magically holds what is stated here. Labour costs, proximity to shipping, proximity to supply chains, etc. are absolutely key. The auto industry is concentrated in the corridor from here (S. Ontario) down to Michigan, etc. for historical reasons, but also logistical ones. Great lakes / St Lawrence shipping, rail connections, cheaper nearby Canadian labour for some things, parts suppliers & other factories etc.
Big battery manufacturing plants are now being built across this whole region now, too.