3 ms·
What exactly are you selling? Our company sells software the SaaS way and distribution has never been as easy!
by mjnaus 18y ago
What exactly are you selling? Our company sells software the SaaS way and distribution has never been as easy!
- laut 18y agoDistribution in the marketing sense doesn't mean strictly physical distribution of a product. It's the place where you sell it. For most SaaS products the product can only be bought from the company website. If you sold your SaaS as a white label product or OEM through partners or affiliates, that would be another way of distributing it. But the traditional marketing concepts, like the four Ps (distribution being the Place), fit better with physical products IMHO.
- rantfoil 18y agoWell, by distribution, I mean "How do you acquire users / mindshare / customers?" Marketing, actually. =)