On the other hand, I can't see a non-engineering type facing up to the cultural conflict after the McDonnell Douglas merger > clash of corporate cultures, wher

On the other hand, I can't see a non-engineering type facing up to the cultural conflict after the McDonnell Douglas merger > clash of corporate cultures, where Boeing's engineers and McDonnell Douglas's bean-counters went head-to-head I do believe that leadership plays a role in the top and can have a general negative or positive sway on the culture in an org. Im rooting for Boeing to fix their problems. And appointing a person at the top to lead that change is going to speak louder than any press release/marketing effort to improve their image.