I'm going to argue that computers and software are already wildly efficient because the cost is already baked in. You don't get a dedicated server or an on-dema

I'm going to argue that computers and software are already wildly efficient because the cost is already baked in. You don't get a dedicated server or an on-demand instance without paying for the power and cooling; that's all baked into the price. The OPEX on these things isn't perfectly line-item transparent but it's at least included. They could be MORE efficient by removing some layers but when you factor in labor costs it's sort of silly. It doesn't mean all deployments are designed efficiently, but if they can also bare the cost, operationally it's probably worth it to them. IOW the only way to really move the needle here is to somehow classify data centers - becaues that's who really pays - with some label forcing them to offset their emmisions, and then pass those costs onto us.