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I have been doing paid advertising with a few million dollars budget, with a strong conversion focus mostly on google, social web sites and content web sites. S
by diminish 14y ago
I have been doing paid advertising with a few million dollars budget, with a strong conversion focus mostly on google, social web sites and content web sites. Social web sites have low relevance, low CTR for most purposes. However they are an ocean of impressions. Facebook has a chance to replace the advertorial parts of cheap TV non-prime time. If you use it properly you may get conversions though a bit lower quality than search and content.
So Facebook has the following positive attributes; huge number of impressions or minutes spent, good demographic targeting. And finally yes, if they launched a search engine that made sense, they may increase their value to advertizers. But I don't know how.
- richardw 14y agoThe 'impressions' is very similar to the dot-com 'eyeballs' though. Luckily they have what seems like a lock-in on those impressions so they should have a decade or two to work it out! But you're absolutely right - it's basically TV-type advertising.
- loverobots 14y agoConversions may be low but then clicks aren't $40 each ( to use an extreme example.) Ye
- kamjam 14y agoI barely ever notice advertising on websites, the sides of the web page generally holding information which is not very useful to me. The only sites I notice them on are ones which make it very difficult for me to find the information I am looking for (because it is surrounded by loads of adverts) and now I tend to ignore those sites. I finally got annoyed with those flash adverts everywhere and hogging up my bandwidth so use AdBlock... but even before, just cos it's served in front of a person does not mean they have taken any notice of it.