I think the core idea hasn't changed (it's generally expected that hardware like this is usually divvied up into VMs), just the branding went from 'hyperscalar

I think the core idea hasn't changed (it's generally expected that hardware like this is usually divvied up into VMs), just the branding went from 'hyperscalar for the rest of us' (which is a bit opaque to non-techies), to 'it's cloud, but in a box'.