It's a nice marketing stunt and/or art project - but if I was active in circles where my sudden, untimely death was something to worry about so much that I need

It's a nice marketing stunt and/or art project - but if I was active in circles where my sudden, untimely death was something to worry about so much that I need an insurance, then the last thing I'd want to entrust my secrets to would probably be some random startup with unclear financing and ownership structure that could pivot or get acqui-hired or just close up shop tomorrow.