All that can be easily explained by infinite greed. Cook cut all the small things that weren't making enough billions and that's it. Oh, and he would like very

All that can be easily explained by infinite greed. Cook cut all the small things that weren't making enough billions and that's it. Oh, and he would like very much to sell you their overpriced lackluster cloud "service". The reality is that with all the building block in place, Apple could have made a very interesting "personal cloud" solution, using one of their custom low power chip to make a device running a simplified version of macOS server, that could act as a router/backup/smart devices coordinator and all that jazz. With many people having (almost) symmetrical fiber connection (at least with enough upload that access is realistic) it could have been a great product. Problem is, after they sell you said device, you are good for quite a number of years and that can't fly in the vein pursuit of endless growth. More money, moaarrrrr....