You're not going to get much traction with advertising the benefits and education oriented campaigns. Most of the time, if someone doesn't already have a habit

You're not going to get much traction with advertising the benefits and education oriented campaigns. Most of the time, if someone doesn't already have a habit of exercising, you're probably not going to be successful at getting them to start. They're busy with the rest of their lives. What you've gotta do is trick them into it. Just sneak a little exercise into their daily routines without them noticing. You do that by making them live in walkable cities.