Mozilla has gone all-in on talk (or "messaging") and but very little action. In some cases I would say they are actually giving people a false sense of security

Mozilla has gone all-in on talk (or "messaging") and but very little action. In some cases I would say they are actually giving people a false sense of security because despite all the claims, Firefox in its default configuration isn't actually great privacy-wise (for starters, default-on telemetry is in direct breach of the GDPR). Mozilla could massively help non-technical people regain privacy by shipping Firefox with actually private defaults and uBlock Origin built-in (they've got the infrastructure to download Pocket on first run, so they can do the same for uBlock), but doing would actually mean "doing something" and put them at risk (I'd expect the Google money to stop the second this is released, meaning they'd need to actually start operating a real business with a real business model), where as merely writing puff pieces is safe as it doesn't really hurt anyone.