I think your comment is spot on, but I see large opportunities for them to increase revenues in the near term. Contrary to popular belief, Facebook ads are not

I think your comment is spot on, but I see large opportunities for them to increase revenues in the near term. Contrary to popular belief, Facebook ads are not well targeted. The only thing you can target is profile data and some action data like "likes". That is weak because stated preferences are less valuable than revealed preferences. Their remarketing offerings are non-existant. For instance, I can't target people that have visited my site, and GM can't target people that have already searched and looked at the chevy equinox. I have bought about $5k of facebook ads, and they were not great. If I could remarket on facebook, I'd likely spend several thousand a month, and GM would spend a ton more than the $10M they recently cancelled. I honestly think I could re-work their ad platform, and double revenues over time without changing the product. Right now, on facebook I am seeing ads for generic stuff like cell phones, and clothing. On other sites on the internet, I am seeing ads with a special offer for a local gym that I was considering.